Product-ivate Executive Workshop

Your Physical Product is Ready. Is Your Go-To-Market?

Most physical product launches fail not because the product is bad — but because pricing, channel strategy, and launch execution are improvised. Product-ivate gives your team a battle-tested 2.5 days framework to launch with precision, protect margins, and hit revenue targets from Day 1

Next cohort:	Thu-Fri 16–17 Apr + Sat 25 Apr 2026
Investment:	$1,500 early bird (ends 3 Apr) / $1,800 standard)

Limited to 12 seats — Register Interest for priority access

Highly interactive 2.5 days workshop focused on practical aspects of a successful physical product launch by developing the attendees ability to address:

• “Why is my product not selling?” → Build a revenue model and channel strategy tailored to B2B, B2B2C, or B2C — so every unit sold maps to a forecasted number.
• “Are we pricing this right?” → Develop a defensible pricing strategy that protects margins without killing demand.
• “Are we launch-ready?” → Run a product and supply chain readiness audit before the launch clock starts.
• “How do we win at the shelf and online?” → Define and deploy omnichannel customer decision assets that drive conversion across every touchpoint.
• “How do we know if the launch worked?” → Build a launch metrics dashboard — leading and lagging KPIs — so you course-correct in real time, not post-mortem.
• “How do we get the channel moving?” → Design field and channel activation programmes that turn distributors and partners into active sellers, not passive stockists.

After 2.5 days, you will leave with:

• A completed, actionable GTM plan for your physical product — ready to present to investors, distributors, or your board.
• A launch execution playbook your team can run independently: pre-launch checklist, D-Day protocol, and 90-day post-launch tracking dashboard.
• Confidence to make pricing, channel, and readiness decisions without guesswork.

This workshop is for you if:

• You’re a Founder or Entrepreneur with a physical product ready (or nearly ready) for market — and you want a structured commercialisation plan, not guesswork.
• You’re a Product Manager or Product Marketer who needs to orchestrate a multi-functional launch without chaos or misalignment.
• You’re in Sales, BD, or Channel Management and want to walk into channel or distributor conversations with a compelling launch brief.
• You’re an Investor who wants to validate that a portfolio company has the GTM rigour to protect your capital and hit milestones.

Prerequisite: At least 1 year in a GTM-facing role (Sales, Marketing, BD, or Partnerships).

Open enrolment or corporate in-house (teams of 5+ — contact to discuss custom dates)

Ready to Launch Right?

Dates: Thu-Fri 16–17 Apr + Sat 25 Apr 2026

Investment: $1,500 early bird (save $300 — ends 3 Apr)

Seats: 12 max

Or email ask@6dof.asia for corporate in-house.