B2B Consulting & Digital Transformation · Singapore & APAC
Sustainable, Success, Transformation
We work with hardware founders, product leaders, and growth-stage SMEs across APAC to transform commercial potential into measurable results — through precision GTM strategy, operational excellence, and AI-powered digital transformation.
Who this is for: Hardware and physical product founders, product managers, and GTM leads at Singapore-based SMEs and funded startups (10–100 employees) — typically post-prototype and preparing for commercial launch or scale.
Consulting Engagements
Fixed-scope projects with defined deliverables, timelines, and outcome targets — not open-ended retainers.
6–8 weeks · Fixed project
Hardware GTM Launch Blueprint
A structured end-to-end launch plan covering revenue model, channel strategy, sales enablement, demand generation, and a 30/60/90-day execution calendar with RACI.
- Launch Plan (20–30 pages) + Sales Playbook
- Competitive battlecards + ROI calculator
- LinkedIn campaign brief + partner co-marketing
- Metrics dashboard (Google Sheets/Looker)
4–6 weeks · Fixed project
PMF & Lighthouse Customer Sprint
Break the pilot loop. We define your ICP, design a compelling pilot offer, build a target account list, and give you the outbound playbook to land your first enterprise reference customers.
- ICP profile deck + buyer persona map
- Pilot offer 1-pager + exit-to-contract playbook
- Top 20 target account list + outbound templates
- ROI/TCO calculator (Excel)
2–3 weeks · Fixed project
Product Portfolio & Profitability Clinic
SKU-level P&L teardown with contribution margin ranking, pricing review, roadmap pruning recommendations, and a leadership alignment workshop.
- Portfolio profitability matrix (Excel model)
- SKU decision framework (star/cash cow/dog)
- Pricing adjustment playbook
- 6-month action plan with margin impact projections
Ongoing Retainer
Senior product marketing capability embedded in your team — without the full-time hire.
3–6 month retainer · 2–3 days/month
Fractional Hardware PMM Lead
Senior product marketing expertise — on demand. Own your positioning, launch planning, sales enablement, and competitive intelligence without the cost of a full-time hire.
- Quarterly roadmap input & competitive positioning
- Pricing/packaging reviews
- 1 major deliverable/month (sales deck, case study, launch plan)
- Monthly sales training + objection workshop
- Win/loss interview facilitation
- Partner co-marketing & campaign briefs
Flagship Programme · 2 days + 1 assessment day
Product-ivate Workshop
Your physical product is ready. Is your go-to-market? This immersive 2.5-day cohort programme gives hardware founders and GTM teams a battle-tested launch framework — with a completed, actionable plan in hand by Day 3.
- Business Model Canvas tailored for your hardware product
- Full launch plan: revenue model, channels, pricing, metrics dashboard
- Cost-to-serve calculator + distributor agreement templates
- Sales playbook starter kit
Quarterly cohorts · Corporate in-house available for teams of 5+
Not sure which service fits your situation?
Book a free 30-minute discovery session. We’ll diagnose your situation and recommend the right engagement — or tell you honestly if we’re not the right fit.