5 Critical Mistakes That Kill 90% of Product Launches
The statistics are sobering: 95% of new products introduced each year fail, with inadequate market research being the leading cause. Even established companies like Google, Coca-Cola, and Colgate have fallen victim to these common pitfalls, losing millions on failed launches. For startups where a single product failure can mean company death, understanding and avoiding these mistakes is literally a matter of survival.
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